Angus & Coote  www.anguscoote.com.au

Watts Happening was asked to raise consumer awareness of Angus & Coote’s reopening of their flagship store in Pitt St Mall.  A sparkling cocktail party with a “Diamonds are a girl’s best friend” entertainment theme was staged for Angus & Coote’s key suppliers and VIPs.  Significant media coverage was achieved in the business and consumer press.

Celestial Harmonies www.harmonies.com

The music of Celestial harmonies spans the globe from Europe, Northern Africa, India and the Asia-Pacific region to North and South America. More than 20 iconic Australian music artists have recorded records on the Celestial Harmonies label.

Watts Happening provided exclusive Australian representation, musician profiling, new release publicity and distribution services to Celestial Harmonies for over 15 years.  In this time, representing the beginning of the CD era to the beginning of the digital age, WH launched over 200 CDs into the Australian Market, secured international recording contracts and distribution for a number of eminent Australian musicians and assisted in opening up the Australian market to a broader appreciation of world music.

Marist Youth Care (rebranded to Marist180) https://marist180.org.au

Marist Youth Care provides assistance, refuge and support to homeless, at-risk and disadvantaged youth to help put their lives back on track and to ‘see life differently’.   MYC is the largest provider of services to homeless and at-risk youth in Western Sydney.

Watts Happening ensured that the wide range of innovative and inspiring MYC support services obtained ongoing media coverage and public recognition.

This included:

• the national ‘Affordable Housing for Life’ housing and employment project
• the VTEC Indigenous training and employment program

MYC was appointed a partner agency by the Federal Government to provide residential housing and support in Sydney and regional NSW to unaccompanied refugee minors. WH  provided public relations strategies to manage the sensitive issues with local and national media.

BrandMarque Advertising  www.brandmarque.com.au

Watts Happening has worked in conjunction with BrandMarque to develop consumer public relations campaigns for retailers including Thomas Dux Grocers, AMP Capital Shopping Centres and Angus & Coote Jewellers.

For AMP Capital. Shopping Centres at Warringah Mall and Macquarie Centre, WH worked with the Centre marketing teams to provide a comprehensive PR strategy for key trading periods, store openings, events, competitions and promotions.

SR Construction  www.srconstruction.com.au

SR Construction is a construction and maintenance company with a lengthy association and commitment to the social housing sector.

To maximise the opportunities provided through SR’s major sponsorship of the 2014 Powerhousing Australia Conference, Watts Happening was contracted to write the CEO’s speech, coordinate conference elements, create the conference brochure, quiz and banners and liaise with suppliers regarding promotional video, website upgrade and powerpoint presentation.

Water Filters Australia – HiFlow Water Filter  www.hiflowfilter.com.au

Appointed to increase consumer awareness of this revolutionary environmentally sustainable water filter product, Watts Happening worked in partnership with specialist retail agency BrandMarque to launch the undersink filter nationally, then secure additional  exposure for HiFlow through sponsorship, promotion and a targeted campaign to consumer and trade media.

 

Marist Youth Care “Affordable Housing for Life” Project

WH initiated and coordinated an ABC TV 7.30 Report longitudinal documentary following the young people involved in the AHFL project who attended construction training then used the skills to build their own home in Western Sydney. The coverage resulted in MYC receiving a boost in fundraising assistance to support further training and employment of at risk young people.

“Great story…I don’t think we could have done better. There has been lots of very positive feedback and some new contacts from the story and from the SMH coverage. Thank you for all the fabulous work you have done with this project”

Pauline Robertson, Executive Manager, Business and Development Strategies,
Marist Youth Care

Blind Golf Australia

For a relatively unknown international disability sport, Watts Happening attracted first time national coverage for the 2017 ISPC Handa Australian Blind Golf Championship at Royal Sydney Golf Club.  Blind golfers from 15 countries with their caddies were featured in the ABC News sports segment.

Thomas Dux Grocers

WH managed the launch campaign for Woolworths, raising community awareness of the opening of nine new Thomas Dux boutique grocer stores in Melbourne and Sydney. The campaign needed to acknowledge Woolworths as the owner of Thomas Dux, but highlight the merits for the community in the new stores.  This was achieved by the PR focusing on the Thomas Dux unique Australian-made or grown fresh quality products, daily specials, recipe ideas, good 'local grocer' services, together with grass-roots promotions including Celebrity Chef appearances, in-store food events and cooking demonstrations.