We provide a full range of personalised public relations and communications services for large and small clients. We creatively promote businesses, products, personal profiles and services. We use a full range of strategic and tactical tools to develop and implement a plan to put our clients in the spotlight and improve their brand and positioning: Community relations Copywriting: Speeches, resumes, newsletters, media articles, brochures E-marketing: developing appropriate digital and social media communications to most productively support a client’s key messages Events Government relations Internal communications/newsletters Issues management Marketing: liaising with suppliers to provide branding, brochures, reports, videos, market research, merchandise, websites, advertising Media Training: including Key Messages Workshops and Media Interview techniques Effective key messages: help to crystallise thoughts and opinions about an organisation or product build customer confidence clarify corporate messages for staff drive sales enhance media communications Media training ensures the “spokesperson” can confidently articulate the key messages at interviews Promotions Public Relations: focussing on strategies to enhance corporate recognition and goodwill, and to increasing acceptance and following of an organisation or product in the marketplace Publicity: professionally written Media Releases and Feature Articles, followed by targeted pitching and dispatch to trade, consumer, professional and mass media. Strategy: including research, evaluation of optimum media channels WH Testimonials “We were delighted with the PR outcomes and the photography was exceptional.” Marilla Dann, Marketing Manager, Thomas Dux Grocer. (Launch of Thomas Dux Port Melbourne store) “I am very happy with the great coverage that we have received and thank you very much for the wonderful efforts you have put in.” Tim Jennings, CEO Mbantua Fine Art Gallery, Alice Springs (unveiling of “Earth’s Creation” by Emily Kame Kngwarreye in Alice Springs) “We were very impressed with your ability to get editorial and appreciate your efforts for the Club on our behalf.” Ezio De Angelis, Psychic Medium (Psychic Show at Seagulls Club) “Marist Youth Care has really benefitted from your input.” Cate Sydes, CEO “The recent Channel 10 contract was a coup. A great testament to your hard work with our media profiling.” “Thanks for lining up this piece with the Sydney Morning Herald. Great profiling and a nice position in the paper.” “Thanks for managing this controversial issue at such short notice.” Alison Yee-Brogan, Business Manager, Marist Youth Care “Thank you for all the work you have done and continue to do in raising the ‘Affordable Housing for Life’ profile.” Pauline Robertson, Executive Manager, Affordable Housing for Life “You’re unreal.” Roy Ortuso, Abstract Entertainment (re ‘Kings of Country’ publicity for North Sydney Leagues Club) “Thank you so much for all your work. It looks fabulous and I’ve had so many people notice it and acknowledge it which is always exciting.” Sue Collings, GM Water Filters Australia. (Reader promotional competition for HiFlow in HCF “Fit & Well”Magazine) “Thank you for all your efforts in helping my work to gain acceptance in Australia. You have really become a part of the company.” Eckart Rahn, President, Celestial Harmonies “Thank you so much for all the energy you’ve expended into your marvellous professional work. You’ve achieved miracles beyond my hopes.” Winsome Evans, Founder and Director, The Renaissance Players (Launch of mediaeval music CD series, 2014/2015)

©WATTS HAPPENING 2015

WATTS

HAPPENING

PUBLIC RELATIONS

Watts Happening provides a full range of personalised public relations and communications services for large and small clients.

“It is always an exhilarating experience to join Michele’s project teams. The personnel she works with are creative and knowledgeable which means that we are all confident of delivering Watts Happening clients with highly satisfactory outcomes to achieve their business objectives.”

Liz Herbert, Special Project Publicist